Some 17 years after its inception, Facebook is still the most popular social networking site in the world. For agents and brokers, it’s the most important site to be active on, ahead of Twitter and even photo-centric Instagram. However, with the majority of real estate agents in the U.S. using the site, the question becomes: how do I stand out from the crowd?
The simple answer is great content. Engaging, thought-provoking posts that will pique your audience’s interest and motivate them to comment and share your Facebook posts should be your goal. However, not every real estate agent is a world-class writer and, for newer agents in particular, it can be a challenge positioning yourself as an expert in your local market.
This is where real estate tools come into play. Great Facebook content for REALTORS® can be created or elevated with the help of different tech tools. Here are the six we will shed light on today:
- SocialPilot
- Facebook Insights
- Short Stack
- ACESocial
- Post Planner
- Pagemodo
In this blog, we will discuss each of these tools in depth and explore how they can help create better, more interesting Facebook content for REALTORS®. At the end of the day, your goal as an agent should be to help your clients buy and sell their homes with as little stress as possible. With the help of Facebook, you can not only capture more of these potential clients, but also position yourself as a thought-leader in your area.
Here are six useful tech tools that will help you create better content to post on Facebook, allowing you to up your engagement and garner new, valuable leads in no time!
SocialPilot is one of the most popular social media marketing tools available to real estate professionals at the moment. This tech tool allows agents and brokers to craft, schedule and publish Facebook posts for various business pages from one place. The tool’s scheduling engine allows you to create timely announcements, post consistently and boost posts right from the SocialPilot dashboard.
Additionally, SocialPilot includes Canva integration which allows you to publish interactive posts with visuals, such as images, videos and GIFs, right from the dashboard as well. The tool also lets users receive Facebook analytics reports which help you track engagement, identify your most active clients and know the best times to post.
We would be remiss if we did not mention Facebook Audience Insights. If you are not already tracking insights across your social media accounts, start now. There is no better way to track what posts are doing well and help you decide which posts to boost and/or repost than with insights tools. All of the major social media companies provide similar insights, including: Twitter Analytics and Instagram Account Insights.
Facebook Audience Insights provides aggregate information about the people that are connected to your business page. With this information, you can create content that resonates with existing and prospective clients, as well as see important information about them, including their interests and hobbies. Additionally, Facebook Audience Insights combines location and relationship status to reveal to you the people who are interested in you and your business.
Starting at $99 a month, Short Stack is one of the pricier tech tools available to agents looking to improve their Facebook content. However, if you’re looking to get heavily involved in running contests and giveaways for your followers and prospective clients, there is perhaps no better marketing tool. Shortstack is designed to simplify building and running campaigns for Facebook and other social media platforms
For those that are well-versed in social media marketing, you know that contests are some of the most-engaged content you can post…after all, everyone loves free stuff! And with Short Stack, you can easily build contests, landing pages, interactive quizzes, special offers, custom forms and more. Additionally, the tool collects contact information and provides users with valuable campaign analytics.
ACESocial is different from most real estate social media marketing tools in the sense that you don’t actually have to craft your own content. Every day, new articles that have been crafted by RISMedia editors and influential contributors are available to you to post or have automatically scheduled to go out across your social media accounts, including: Facebook, LinkedIn and Twitter.
In addition to being able to choose the content you post, change preselected Facebook captions and having your own personalized landing page that is branded to you, ACESocial integrates directly with Homes.com & MLS, so it’s no-sweat to show your listings to the very people that are engaging with your content.
With plans that start at just $5 a month, Post Planner is a great tech tool to check out if you are ready to dip your toe into paid services such as these. If you have been having trouble finding the right content to post, then Post Planner may be perfect for you. It helps you find, plan and post great content on your Facebook pages.
Post Planner has content suggestions organized by industry, so it makes it easy for you to find real estate content that will resonate with your audience. With this tool, you can search for any topic, hashtag, blog or social media account. Additionally, Post Planner shows you the content that is generating the most likes, shares, comments and clicks in a certain category.
Lastly, we will touch on Pagemodo. This social media marketing tool has quickly become one of the best ones that you can use for Facebook page customization. Its features for cover photos, custom tabs, contests and ads are useful for any real estate professional. Most importantly, Pagemodo allows you to design and schedule engaging posts.
This tool should be a great fit for any agent or team looking to add more functionality to their Facebook page. Pagemodo provides valuable analytics, as well, so you know how your posts are performing. And you can manage ad campaigns by designing and customizing templates, and collaborating with other agents on your team.
If utilized correctly, Facebook can be a treasure trove of potential leads for any agent. This year, as much of the real estate world embraces technology, consider investing more heavily in the content that you put out to your followers and prospective clients in order to stay ahead of the competition in your local market.
With these tools for elevating your Facebook content for REALTORS®, you can perfect your broader social media plan and share more interesting, engaging content.
