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Best Real Estate Social Media Marketing Tools for REALTORS® in 2022

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For agents, brokers and teams alike, developing a real estate social media marketing plan is a top priority. But in order to create a strategy that will bring success to your real estate business, you need the right tools to get you started. 

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In this blog, you can explore some of the best tools and resources to help in every aspect of your real estate social media marketing strategy, including:

  • Communication
  • Scheduling
  • Contacts Management (CRM)
  • Virtual Tours
  • Visual Marketing
  • Content Marketing

In 2022, most homebuyers are going straight to the internet to start their home search. This is also common when it comes to searching for the real estate agent they would like to work with. So, it’s more important than ever to not just have a strong presence online, but create a real estate social media marketing strategy that stands out among the rest.

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Here are some powerful real estate social media marketing tools—both paid and free—to help increase your lead generation in 2022. 

Communication: Zoom 

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Whether you’re looking for a collaborative conferencing tool for teams or a simple and easy-to-use platform to hold meetings with clients, Zoom is a prime choice when it comes to communication.

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With this tool, you can build better relationships with clients and leads, or with other industry professionals. You can also integrate this platform with many different apps for CRM, marketing, sales and more! Even host interactive video webinars to reach more leads or hold small or large-scale training sessions with your teams. 

Pricing: Zoom Basic is a free subscription. Zoom Pro starts at $14.99 per month, Zoom Business starts at $19.99 per month.  

Scheduling: Calendly 

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From video calls to house showings to team meetings, keeping track of your schedule can quickly become overwhelming. With Calendly, you can automate your scheduling, keeping you connected to your team, clients and prospects without interrupting your workflow.

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This tool can also be integrated with your business website, allowing leads to schedule a meeting without the back and forth. And with team pages, centralized billing and metrics and reporting, you can streamline your productivity in no time. 

Pricing: Basic plans are totally free. Premium memberships are $8 per user, per month and Pro memberships are $12 per user, per month. 

Contacts Management: Contactually

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For real estate agents, Customer Relationship Management, or CRM, is vital. Contactually is the leading CRM for real estate agents and brokers with a referral feature that prompts communication with clients and encourages referrals. 

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With just one click, you can connect your email accounts with the platform to automatically sync your communication history. You can have your entire network all in one place. 

Pro Tip: Follow up with new contacts as soon as possible to ensure you’re still fresh in their minds and that opportunities aren’t lost.

Pricing: Start with a 14-day FREE trial. Choose between a Professional Plan, starting at $69 per month or the Accelerator Plan, starting at $119 per month.

Check it out: Are You Getting Top Results From Your CRM?

Virtual Tour: LiveTour by iStaging

Because that first step for home shopping starts online, future buyers are relying on agents to provide quality tours from the comfort of their home. Virtual tours are becoming increasingly popular, so it’s time for agents and brokers alike to take their listings to the next level with LiveTour by iStaging. 

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iStaging is the only 360° virtual tour platform that allows real estate agents to capture professional-grade VR tours of any space with your smartphone. This means no expensive equipment necessary! 

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Simply launch the VRMaker app, tap “Capture” and begin building your walk-through with unlimited customization! You can embed these videos into your website and your MLS listings, or directly to your clients and leads. Even offer a fully immersive experience with VR goggles!

Pricing: Start with a free trial and a limited free plan. Plans start as low as $5 per month and Enterprise Team Plans are available by request.

Check it out: Tips for Conducting a Successful Virtual Home Tour

Visual Marketing: Canva 

According to The Close, Canva is a must-have for agents who not only want to create visually-appealing graphics, but who don’t have the spare time to learn Photoshop. Whether you’re looking to design brochures, business cards or graphics for your social media accounts, Canva offers templates for all of your marketing needs.

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From designs specifically created for Instagram to templates for everything from flyers to postcards to video presentations, you can create high-quality marketing materials that fit your brand, both on and offline.

Pricing: Canva is a free service. There are also multiple plans available, ranging from $12.99 per month for a Pro Plan to $30 per month, per person for an Enterprise Plan for the whole team.

Content Marketing: ACESocial 

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For those who are looking to dedicate more time to clients and leads, but still want to pump out content to their audience, look no further than RISMedia’s ACESocial. With exclusive, high-quality content, including real estate and lifestyle articles, infographics and professionally produced videos, and automated posting, you can have the social media content you want without spending hours curating and posting.

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ACESocial doesn’t just offer content, however. With this platform, you can customize landing pages for this content, branded with your logo, headshot, contact information and more! With the premium membership, you can even showcase your listings, complete with a lead generation form for prospects. 

Did you think that was it?

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RISMedia’s ACESocial even allows you to gauge your reach, including engagement and impressions, with metrics and reporting tools. You can see what is working for you, and what isn’t, and change up your strategy in real time. And, with access to a 14-day calendar of all of your upcoming posts, you have the ability to move, swap or delete content from your schedule.

Pricing: Get started with a Basic Plan for $40 per month. Or, with a 14-day free trial, you can start a Premium Plan for just $50 per month. For Enterprise level, contact for customized pricing.

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2022 is on track to be a great year for real estate. So whether you are an agent, broker or team looking to increase your incoming leads this year, you will need the most powerful real estate social media marketing tools in your arsenal. 

No matter which of these options you choose, you will be taking a smart step towards creating a successful social media marketing strategy.

Automate Your Social Media with ACESocial

Join the 42,000+ realtors who save time with ACESocial

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