Looking To Improve Your Real Estate Social Media? It Can Be Difficult Finding The Right Resources To Make It To The Top. See How These Automated Instagram Posts Increased These Agents’ Digital Engagement!
From posting and scheduling to coming up with strong social media content and strategies, real estate agents need the right tools. Utilizing Instagram tools are a great start to boosting engagement on the app and taking your social media presence to the next level.
Agents today are becoming more bullish with their social media strategies—and for good reason. With less inventory and more competition for listings in most markets across the country, positioning yourself as an expert in your local area is one of the surest ways to attract leads.
In this blog, we’ll shed light on some of the best tools to create Instagram posts for real estate agents, including:
- Tailwind
- Agorapulse
- ACESocial
- Hootsuite
- Crowdfire
- Later
- Combin
Now, if you want to become an expert in your local market—and let’s be honest, that should be a goal for every real estate professional—then you need to put a solid social media plan in place by utilizing different tools to create and schedule Instagram posts for real estate agents. These useful tools will help to up your social media engagement, allowing you to garner new and valuable leads in no time!
Tailwind
Tailwind is one of the most popular and impressive Instagram post scheduling tools. The automated scheduling platform includes a ton of customizable features and is an official partner of Instagram.
When scheduling a post on Tailwind, you’ll automatically receive hashtag suggestions and the best time for posting. After you post on Instagram through the tool, you will also receive stats on engagement and views. Aside from Instagram, Tailwind also works with Pinterest and you can add multiple accounts to your network.
Agorapulse
Agorapulse is another all-in-one social media automation tool, with the distinction that it encourages real estate teams to work collaboratively; making it part powerful social media management tool and part project management app.
The tool also has a social inbox which catches every conversation. Agorapulse provides one-click reports and supports Facebook, Twitter, LinkedIn, Youtube and, of course, Instagram.
In a list of the best Instagram tools that you, as an agent, should be utilizing, you may be surprised to find Facebook listed. However, Instagram is owned by the newly-renamed company Meta, which also owns Facebook, and founder Mark Zuckerberg has been working to make the experience between the multiple apps under Meta’s umbrella work together more seamlessly.
All this is to say that when you’re posting to Instagram, you should also be utilizing the feature that allows you to post to Facebook simultaneously. In your Instagram account settings, it’s as simple as connecting to your Facebook account and enabling the app to post to Facebook. This doubles the amount of posts you can put out, and potentially double your online engagement.
ACESocial
RISMedia’s ACESocial differentiates itself from other social media automation tools in the fact that the content being posted to your social feeds is provided by RISMedia, publisher of Real Estate magazine. ACESocial posts automatically to your Facebook, Twitter, LinkedIn…and now, there is a solution for Instagram!
Currently, the platform has a full library of articles that you can either manually schedule up to two weeks in advance, or set it and forget it with the automated posting feature!
Hootsuite
Hootsuite is an ideal tool for those looking to schedule articles they’ve found online or published themselves. Hootsuite allows for automatic posts across your social media accounts and recently introduced a new auto posting function that chooses the ideal time of day to post your content.
Hootsuite is one of the most powerful scheduling tools that agents have at their disposal, and if you’re already using it to manage your Twitter, Facebook or other social media accounts, then you can simply add your Instagram profile to get your posts scheduled immediately.
Crowdfire
At just $9.99 (or less) per month, Crowdfire is the working agent’s best Instagram tool. It’s a cheap, no-frills management tool that makes finding and sharing content simple. If you’re a busy agent, this is one of the easiest, fastest ways to grow your presence on Instagram.
Crowdfire scans thousands of sources for targeted content based on your recommendations. Also, you can track mentions, likes, comments and messages from your Crowdfire dashboard, and you even have the ability to integrate your Shopify, Etsy and WordPress accounts.
Later
As the name suggests, this is an app to use when you want to schedule posts for later. Later is a multi-platform tool that helps agents publish Instagram posts according to a pre-set schedule.
With Later, you can upload images directly from the app or from your phone and schedule it for publishing at a later time. However, Later is not automated. The app will send you a notification once it’s time to publish a post. This notification will lead you to your phone’s Instagram app with the content already there ready to be published.
Combin
The last Instagram tool we’ll take a look at is a little bit more advanced than what may be necessary for a casual poster, but Combin is the perfect tool if your focus is growth on Instagram. A fast, simple way to grow safely on the app, Combin has a free option, but costs $30 a month for most businesses.
Combin allows you to find hashtags, like and comment en masse, target different geolocations, and more. If your focus is steady, safe growth on Instagram, consider checking this tool out!
Conclusion
If utilized correctly, Instagram can be a treasure trove of potential leads for any real estate professional. This year, as much of the real estate world embraces technology, consider utilizing one or more of the tools listed above to stay ahead of the competition in your local market.
With these tools to create Instagram posts for real estate agents, you can perfect your broader social media plan and have more time on your hands to chase down those valuable leads!
