Do you need more realty clients? Discover how you can get more clients this year, even if you are a new REALTOR®. Learn the top tips & tricks that are working now.
Do you find yourself wondering how to get more clients as a REALTOR®? Look no further!
Clients are the backbone of a successful real estate business. Whether you are a seasoned industry professional or a brand new REALTOR®, how to get more clients should be top of mind as we kick off a new year in real estate.
From taking advantage of your current contacts to finding new ways to connect, you can build a thriving real estate business in no time!
Below, you can discover how to get more clients as a REALTOR®, including:
- Building up your online presence
- Tapping into your sphere of influence
- Expanding your community network
- Hosting open houses
- Utilizing automated real estate software
How do new REALTORS® get clients? How do experienced real estate professionals stay connected? Why are these important steps no matter how long you have been in the real estate game? Here are the top tips and tricks to help you how to get more clients as a REALTOR® in 2022!
Build Up Your Online and Social Media Presence
Social media is a necessary tool for today’s real estate professionals, especially when it comes to getting new clients. To become a successful agent, it is important to use social media strategically for marketing, advertising and brand image, and especially keeping in touch with past and current clients, leads and prospects.
When it comes to your online presence, it is crucial that clients can get to know who you are, what you do and what you stand for. Ensure that your social media and/or website offers new leads and clients with the opportunity to read about your skills and expertise.
Once connected, agents also have the opportunity to get to know their followers, understand what is most important to them and start the process of building not just trust, but relationships that will last throughout and beyond the transaction.
According to the National Association of REALTORS®, 43% of homebuyers started their home buying process online. From researching properties to finding the right agent, if buyers and sellers are exploring the world wide web, it is important that you promote yourself and leave a lasting impression.
Tap Into Your Sphere of Influence
Your sphere of influence is one of the most valuable assets a real estate professional has. Whether you connected through social media, met at a client event or were referred by a past client, it is important to not only keep these resources, but utilize them.
Nothing is more powerful than word-of-mouth when it comes to the success of business—and that is no different in real estate. So, in addition to the contacts you collect online, utilize your friends, family, colleagues and business peers to be your brand ambassadors. Your personal network can ultimately lead to stronger business success and more clients!
Your sphere of influence may already be sending referrals your way, but don’t discount offering incentives to those who are bringing in new clients. Send a thank you note paired with a bottle of wine, a gift card or even home decor. At the end of the day, if you can attribute new clients to your sphere of influence, it will strengthen your brand, your voice and your real estate business.
Engage in Your Community to Expand Your Network
Whether you have an expansive sphere of influence, or you are looking to grow it exponentially, networking is key. This is a proven strategy for lead generation, and comes in many different forms.
Engaging in your community is a great way to expand your network, from participating in local events to working with local businesses, there is no better place than your own market to start networking.
The real estate business is built on relationships, which take time and effort. Here are a few ways you can engage in your community, build new relationships, expand your network, and ultimately, get more clients:
- Host community and client events
- Attend local school functions
- Sponsor charity fundraisers and donations
- Hold real estate-centric workshops
Of course, these more formal networking strategies can work for gaining new clients, but don’t discount your everyday activities, as they can also provide opportunities. Think about when you are at the gym, the grocery store, out to dinner, and even online opportunities, like Facebook groups, and be prepared to introduce yourself, share your skills and services, and start connecting!
Host Open Houses for Potential Buyers & Leads
Open houses are a great way to not only generate interest in your properties, but interest in you as an agent. While you may have existing clients who will be interested in your for-sale homes, open houses often draw in new leads who have yet to choose an agent, but have started their home search.
If you are planning an open house, whether virtual or in-person, there are certain steps you should take for the most successful outcome of gaining more clients:
- Promote your open house ahead of time – The more people who know about your open house, the more that will likely show up. Post about it across your social media accounts, send a newsletter to your sphere of influence and even hang flyers at local businesses.
- Provide plenty of detailed information – Both in your promotional materials and throughout the tour. Be sure to answer questions, especially to those tuning into your virtual tour, and don’t forget to talk about the neighborhood, community, local amenities, schools and other highlights about the home.
- Follow up with each new lead – Once your tour is complete, don’t forget to connect with your new potential clients. Whether they are interested in that property or not, make sure you provide them with your contact information, a thank you note and any other available listings they may be interested in. A simple follow up can lead to a strong relationship with a new client.
Open houses offer the chance for agents and brokers alike to showcase their skills, experience and knowledge. It can also display how much you care for your clients and your work ethic, so be sure to provide food and drinks, and encourage them to stick around and get to know you as an agent.
Utilize Real Estate Software & Automatic Follow-Up
With a packed schedule of showings and closings, stacks of paperwork and endless phone calls, it can be overwhelming for real estate professionals to stay organized and dedicate their time to connecting with new leads and clients.
Throughout the real estate industry, though, there are plenty of software and follow-up systems available, which can help even the busiest agents and brokers stay in constant communication with their clients and leads. Customer Relationship Management, or CRM, software can be used for almost everything from lead generation and communication to scheduling appointments and transaction processing.
With the right tools and software, real estate professionals can save time and money, as well as finding a better way to manage business in the future and help to get more clients as a REALTOR®. Another advantage of these systems is automatic follow-up.
If a lead is interested in getting in touch with you or hiring you as their agent, but you can’t get to them in a timely manner, there are programs available that feature both bots or real people to respond, follow up and provide further information to keep these potential clients informed and interested.
There are many strategies when it comes to how to get more clients as a REALTOR®, but it is important to do what is right and what works best for your real estate business. From boosting your presence online to connecting with your community to utilizing the best tools available, agents, brokers and real estate professionals everywhere can work their way to more clients in 2022.