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Automatic Facebook Posts: The 10 Best Tools for REALTOR® Social Media Engagement

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From posting and scheduling to monitoring your social media feed, real estate agents need the right tools. Automatic Facebook posts for REALTORS® are a great start to boosting engagement and taking their social media marketing to the next level.

Agents today are becoming more bullish with their social media strategies—and for good reason. With less inventory and more competition for listings in most markets across the country, positioning yourself as an expert in your local area is one of the surest ways to attract leads.

In this blog, we’ll shed light on some of the best tools for REALTOR® social media engagement, including: 

  • ACESocial
  • Hootsuite
  • SEMrush
  • Zerofox
  • Missinglettr
  • Chatfuel
  • AdEspresso
  • Awario
  • Agorapulse

Now, if you want to become an expert in your local market—and let’s be honest, that should be a goal for every real estate professional—then you need to put a solid social media plan in place by utilizing automatic Facebook posts for REALTORS®. These useful tools will help to up your social media engagement, allowing you to garner new and valuable leads in no time!

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1. ACESocial

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RISMedia’s ACESocial differentiates itself from other social media automation tools in the fact that the content that is being posted to your social feeds is provided by RISMedia, publisher of Real Estate magazine. ACESocial posts to your Facebook, Twitter and LinkedIn pages.

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Currently, the platform has a library of more than 2,000 articles that you can schedule on a timeline that you want them posted yourself or ACESocial can post automatically for you. 

2. Hootsuite

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Hootsuite is an ideal tool for those looking to schedule articles they’ve found online or published themselves. Hootsuite allows for automatic facebook posts across your social media accounts and recently introduced a new auto posting function that chooses the ideal time of day to post your content.

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3. SEMrush

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Looking for a one-stop shop digital marketing platform? SEMrush may be the right choice for you. Although the company is perhaps best known for its SEO and PPC toolkits, it also has a Social Media Toolkit.

SEMrush’s Social Media Toolkit enables automated posting, tracking, promotion, as well as analytics across Facebook, Twitter, Instagram, Pinterest and LinkedIn. You can schedule automatic realtor Facebook posts weeks in advance, and then SEMrush will ensure to post them for you at the right time.

4. Zerofox

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Zerofox is an app that puts your protection at the forefront. With Zerofox, you’re alerted to threatening or offensive content in your social media feeds, as well as in the comments of your individual social media posts. 

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With cyber threats becoming a bigger and bigger issue in the U.S. each year and companies large and small being targeted by phishing attacks, you’ll want to protect your audience and reputation from fraud, impostor accounts and spam.

5. Missinglettr

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Missinglettr may be the perfect tool for you if you are currently, or plan on, writing blog posts regularly. This time-saving tool turns your blog posts into social media campaigns. Missinglettr monitors your blog 24 hours a day and when it detects a new blog post, it auto-generates an engaging new social media campaign.

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This tool works by using AI and Machine Learning to scan your blog post. When it finds imagery or quotes that it believes will work well on your chosen social platforms, it generates a campaign. It even recommends relevant hashtags!

6. Chatfuel

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Low on time, but don’t have the capital to hire an assistant currently? You may want to consider using a chatbot to automatically respond to direct messages (DMs) you get on social media. By using a customized chatbot like Chatfuel, you can improve your message response times and overall customer satisfaction dramatically.

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Your brokerage’s sales team can use Chatfuel to segment potential clients into your CRM or implement drip campaigns. It’s also possible to accept payments within the Facebook Messenger app!

7. AdEspresso

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AdEspresso is an all-in-one social media ad optimization tool. As a real estate professional this can be an invaluable product as it will test the effectiveness of your ads before you put your money behind them.

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Also, you can quickly create multiple versions of a single ad and ensure that you’re targeting the right audiences with the right metrics for maximum ROI across social media platforms—most importantly, Facebook.

8. Awario

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Awario is an invaluable social media listening tool that real estate professionals should consider adopting. Awario allows you to monitor keywords and mentions of your brand across social media by tracking keywords you set in any language and location.

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After you enter the keywords and channels you want to track, the tool monitors social media 24 hours a day and gives you results in real-time so that you can react quickly to any mention online.


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IFTTT stands for IF This Then That. It’s an interesting social media platform that allows the user to create automations called “applets” that connect different services with a command. It sounds like a complex idea, but in practice, IFTTT is actually very user friendly and easy to understand.

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As an example, take the applet: Save Your Facebook Photos to Dropbox. IFTTT would use the command: If you post a photograph on Facebook, Then save a copy to Dropbox. The tool would then literally save every photo you post to Facebook into your Dropbox.

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If you head over to IFTTT’s website, you can see the full listing of their services that you can connect to, as well as a more thorough explanation of how the tool can be best used for your business.

10. Agorapulse

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Agorapulse is another all-in-one social media automation tool, with the distinction that it encourages real estate teams to work collaboratively.

The tool has a social inbox which catches every conversation. Agorapulse also provides one-click reports and supports Facebook, Twitter, LinkedIn, Youtube and Instagram.

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If utilized correctly, social media can be a treasure trove of potential leads for any real estate professional. This year, as much of the real estate world embraces technology, consider utilizing one or more of the tools listed above to stay ahead of the competition in your local market.

With these tools for REALTOR® social media engagement, you can perfect your broader social media plan and have more time on your hands to chase down those valuable leads!

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